The atlantic salmon federation
A brochure with a cover photo of a woman fishing in a river, holding a large fish, and the text 'Leave a Lasting Legacy'.

Client

The Atlantic Salmon Federation, a world-leading science and advocacy organization with headquarters in New Brunswick, Canada.

Role

Lead Print and Web Designer, responsible for creating print collateral and developing a microsite that seamlessly integrated the brand's look and feel. 

HTML, CSS, Drupal, Print

The website provided the Atlantic Salmon Federation with a powerful and user-friendly platform to educate prospective donors, while the responsive design ensured a consistent experience across all devices. Several mailings, including an informational brochure, were incorporated into the campaign to increase awareness among potential donors.

Designed while employed at PG Calc

A laptop on a wooden desk displaying a website about planned giving by the Atlantic Salmon Federation. The desk has a beige pencil holder with pencils, a stack of sticky notes, and a closed notebook. In the background, there are books and a ring dish with keys. The scene is lit by sunlight and shadows are cast on the wall.
Brochure and flyer about salmon fishing and conservation, featuring a person holding a fish and another photo of people on a boat in the water.
Website homepage of the Atlantic Salmon Federation featuring an underwater scene with salmon swimming near rocks and aquatic plants.
Two people standing in a shallow stream, fishing with nets, surrounded by rocks and trees.
Web page of the Atlantic Salmon Federation with links to Gallery, Rivernotes, and Contact Us. The page promotes planned giving to support salmon conservation, featuring a background image of a river and a salmon.