Appalachian Mountain Club

Newsletter

Client

The Appalachian Mountain Club, an organization that advocates for the protection of mountains, rivers, forests, and trails across the northeastern US.

Role

Lead Print and Web Designer, responsible for creating print collateral and developing a microsite that seamlessly integrated the brand's look and feel. 

HTML, CSS, Drupal, Print

Appalachian Mountain Club’s brand was a delight to work with. This client came to us looking for a comprehensive marketing campaign with several print resources and a brand aware and accessible microsite.

Designed while employed at PG Calc

Homepage of Appalachian Mountain Club website with a header image showing three hikers walking along a mountain trail. The page features sections about leaving a legacy with outdoor activities, including articles and buttons for learning more, trying gift planning tools, and reading inspiring stories. There is a contact section with a call to action to support the organization.
Folded brochure titled 'The Power of Planning' with a photo of three hikers, two girls and a woman, walking on a wooden trail through a green forest.

Mailer

A postcard with a red and white color scheme, featuring a message of appreciation and information about a gift that supports environmental protection. The front includes a photo of three people holding flags on a mountain.

Mailer

Webpage titled 'Resources' for Appalachian Mountain Club featuring outdoor images of trees, a lake, a dock with people, and a person hiking on a mountain, with green and beige color scheme and multiple green 'Learn More' buttons.
Webpage of Appalachian Mountain Club with sections on legacy, supporting outdoors, trail trust, inspiring stories, and contact information, featuring images of people hiking, camping, and walking in woods.
Open brochure with articles about outdoor activities and charity giving, featuring photos of children camping and a group dining in a wooden lodge.
A flyer with a starry night sky background promoting outdoor conservation and charitable gift annuities. The text emphasizes protecting outdoor spaces and supporting the Appalachian Mountain Club through donations. The logo of Be Outdoors Appalachian Mountain Club is at the bottom left.

Newsletter

Ad